Brand identity

mavQ

End-to-end brand system for mavQ — from logo construction and color palette to typography, stationery, digital mockups, and merchandise. Ideas. Strategy. Design. Impact.

Logo design Brand guidelines Mockups
mavQ brand identity board showing logo construction on a grid, color palette with black, green, yellow, and red, Poppins typography, and mockups including signage, business cards, letterhead, envelope, smartphone and laptop screens, tote bag, and coffee mug.
Logo construction, brand guidelines, and application mockups for mavQ.

Logo

A modular wordmark built on a precise grid — modern, approachable, versatile, with a forward-thinking Q mark in the signature quad-color segments.

Guidelines

Primary palette (#000000, #4CC02E, #FDB913, #FF3B1F) and Poppins type family (Bold, Medium, Regular) for consistent brand expression.

Applications

Physical and digital touchpoints — signage, stationery, product UI, and merchandise — unified by glowing light-trail graphics.